... we're aware this may be a terrible marketing hook, so here's the reasoning.
A sale price is planned long before it appears. It's baked into the year, and the everyday price carries it. Nothing sneaky about that, it's just the model. The part we don't want is what it asks of you: buy in a four-day window, buy more than you came for, because the timing said so.
We'd rather sell you one good thing, at a price we can stand behind all year, when you need it.
So the savings live in the bundles, because three things in one box costs less to post. And there's a code when you join the list, which is the deal for joining, not a countdown. Both of those are on now. They'll be on in December, too.
Buy it when your body needs it, not when the calendar allows it.
Jo x
P.S. YUP, rae won't be playing games this sale season. Same price today as it will be the day after. You can shop it here.