Freddie Fredericks, the creative force behind campaigns for SIR the label, Bec and Bridge, and more, isn’t just known for her styling skills. She’s also a champion of breaking period stigma. In this candid chat, Freddie opens up about her journey with menstruation—from awkward first periods and sneaking tampons to celebrating with cocktails and indulging in chocolate cupcakes.

Let's break the silence and talk about periods. Period Talk is a platform that encourages open and honest conversations about menstruation. Join the conversation and help destigmatise #PeriodTalk.